Great question! If you don't have a validated offer (digital course / coaching program / service), the responsibility primarily falls on us.

We undertake the tasks of researching your market, designing your offer, and guiding you on how to sell it. Since we can't control aspects such as attracting leads to the funnel, your attendance on sales calls, or your success in closing leads, we can't offer a refund.

However, we're committed to continuously coaching you — reviewing your sales call recordings and advising on building your authority — until you recover your Accountability Deposit.

The deposit lets us know you are serious.

Once sales come in, we deduct the deposit amount from commissions. In other words, we repay your deposit out of commissions (from gross revenue generated by the Story Funnel) so you have no risk, then all future sales pay us out the agreed upon commission on an ongoing basis.

First off, we are not a lead generation agency.

Instead, we help you validate your offer, and/or build end-to-end funnels to attract and pre-sell your offer. You can continue using your current lead generation methods, or we can provide Facebook/Instagram and Youtube/Google ad services for an additional commission of sales.

Businesses that generate at least $350,000 a year in revenue, have a legitimate high-ticket offer with a strong reputation and share our values are great candidates to partner with us and have us waive the deposit.

We provide robust tracking for the funnel and lead generation techniques to measure performance and make necessary revisions. This includes split testing page elements and setting up proper ad tracking so we can attribute sales to certain campaigns.

During the 10-day building phase, we do a deep dive analysis of your audience, improve your offer, and create high-converting video assets. We require a 80-day testing period with weekly check-ins and monthly KPI meetings.

We start with a 90 day contract to get you results. Then moving forward we'll agree to commission rates and what ongoing services you need.

We will continually be working to improve conversions and consult you on methods to boost your authority in the market. For an additional commission, we can also provide lead generation, ad copy writing and content marketing services to further scale revenue.

You'll get weekly updates and monthly marketing mastermind sessions for ongoing support and feedback. We'll help with sales call revisions and offer advice to maximize perceived value and conversions. We serve as your partners, so we all earn more by working together.

If you're not satisfied, we'll have an honest conversation to address concerns. We'll keep working with you at no additional cost until you get the expected results. If we decide to part ways, you can do so in the initial 90 day window.

In the Offer Builder program, you own your property 100%. You will build your assets inside whatever platform you choose (we suggest either Kajabi or our white label of the popular High Level app. Both have small monthly fees).

In the Story Funnel program, if you choose the non commission option, then you own your funnel assets.

If you choose the commission option, then we co-own the assets. If you then elect to keep using the funnel, but not pay us commission, you can buy us out for the full price amount (minus your Accountability Deposit). You have full access to the funnel pages and metrics so we all have full transparency.

We build all assets in a white label of Go High Level that we grant you access to. If you wish, we can copy the funnel over into your own Go High Level account. Conversely, we can build the funnel within your Clickfunnels account.

In order to have skin the game, and make optimizing your sales funnel top of mind, we prefer to work on a commission based structure. This requires a small Accountability Deposit so we reduce our risk. This is because sometimes clients don't come through on their side of our agreement resulting in massive risk to us.

If you choose the non-commission level we will build your funnel only, and you have full rights to use it as you wish. If you choose the commission based level, then we build your funnel and optimize it on an ongoing basis.